The Apple events landing page.

APPLE

September 1 update below. This post was first published on August 30, 2023.

Apple’s fall special event, where it will doubtless reveal the 2023 iPhones, a couple of Apple Watches and even new AirPods, perhaps, is just days away. It’s being held on Tuesday, September 12—full details of the event announcement here, and your complete run-down of the run-up to the iPhone release, likely Friday, September 22, here. Now, Apple has revealed more.

Apple has now updated its Events page on apple.com to tell us more about what’s coming.

First of all, it re-confirms the date and time found in the invites sent out on Tuesday, saying, “Watch on 9/12 at 10 a.m. PT”.

And it now reveals how you can watch it: “View online at apple.com or on the Apple TV app.” This is useful, even if not unexpected. It may be that Apple will announce more ways to watch between now and the day of the keynote.

There’s also a button to click which will add the event to your calendar, so you don’t forget to watch. But you weren’t about to forget, now were you?

The rest of the page is dominated by the image from the invite, a carefully sculpted Apple logo in blacks, blues, grays and even hints of silvery gold. The black, blue and gray likely hint at the colors of the iPhone 15 Pro, but it’s thought there won’t be a gold iPhone 15 Pro (the first time there hasn’t been a gold iPhone in the range since the launch of the iPhone Xs in 2018).

The image is dominated, though, by delicate motes of light escaping from the logo. If this were a novel from Philip Pullman’s extraordinary “His Dark Materials” series, it would resemble nothing so much as the dust which mystically fills the universe.

As we don’t live there, the swirling particles seem to hint at the matte finish frame expected for the iPhone 15 Pro. Instead of the gleaming stainless steel frame found on Apple’s flagships since the iPhone X, the iPhone 15 Pro and iPhone 15 Pro Max are believed to have a titanium frame, matte not shiny.

There’s one thing that’s missing, though. Apple usually has a cool AR animation which can be viewed on the iPhone, for instance. This is a lot of fun. But there isn’t one this year. Ah, well. The animation here makes up for it.