10 Best Ad Networks for Publishers [in 2021]

Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s largest ad network— it is unwise to assume that AdSense can’t be outdone by any other ad network.

 

The ad tech industry is ever-evolving. Therefore, it wouldn’t be a stretch to say that Google has competitors who can give them a good run for their money.

 

It may take some hit-and-trials to figure out which ad network, or a combination of ad networks, generate the highest revenue. However, after figuring it out publishers can efficiently work on monetizing their websites. 

What is Ad Network and Why Do Publishers Need One (or More)?

In a simple inventory selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals.

 

Now, as the inventory exchange cycle gets complicated, the role of ad networks starts varying. For publishers, ad networks sometimes directly sell inventory, and at other times, buy inventory from SSPs or ad exchanges and sell it for a greater profit.

 

Most publishers are known to specialize in one particular type of ad format. Hence, publishers looking to monetize via one particular format should consider ad networks. 

 

For instance, there are CPM ad networks like Criteo known to offer the best CPM rate and then there are video ad networks like Unruly serving publishers with the best video content.

 

Additionally, ad networks are known to efficiently work to sell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions. Doing this makes sure that the publishers’ inventory makes it to the right advertiser in time.

 

It is clear by now that ad networks are essential for publishers. So, we have compiled a list of best ad networks for helping publishers to choose the one that suits them:

1. Amazon Publisher Services

amazon publisher services

Whether you are a mid-sized publisher, small publisher, or a large publisher, Amazon Publisher Services has solutions for everyone. Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace. 

 

Publishers can connect with buyers from all over the web, which can significantly increase their revenue. Additionally, publishers gain wider insights regarding their users via shopping data, thereby helping them to enhance user experience.  

 

  • Model: Depends on the demand partner’s model
  • Minimum Traffic: 5000 unique visits a day
 

2. Popads

 

popads ad network

PopAds is a pop-under ad network that is known to be relatively faster and more secure than others like it. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.

 

An advantage for publishers is that it allows on-request payments and access to advertisers from more than 40 countries. As a result, this provides publishers with a wide scope when it comes to the choice of keywords and targeting to effectively monetize the traffic in their niche.

 

  • Model: CPV, CPM
  • Minimum traffic: None

3. Adcash

adcash ad network

Adcash DSP+ is an online advertising platform for both advertisers and publishers with 10 000+ active campaigns across the world.

 

It offers all the best-performing ad formats for both web and mobile monetization, including pop-under, native ads, push notifications, banners, and interstitials. They have a number of tools and features that help publishers monetize their traffic more effectively. Furthermore, their technology bypasses adblockers.

 

Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.

 

  • Model: CPM, CPC, CPA Target
  • Minimum traffic: N/A

4. Adsterra

adsterra ad network

Adsterra is a reliable ad network with Partner Care, serving over 30 billion ad impressions per month worldwide. It is famous for its experienced and qualified team, unique direct traffic from all over the world, three levels of anti-fraud protection, and a wide range of advertising formats and payment methods. 

 

Recently, Adsterra recorded more than 100K campaigns across 248 geographies serving over 30 billion impressions per month.

 

Publishers can monetize any traffic with Adsterra: desktop/mobile website traffic or social/mobile app traffic with Adsterra. One significant positive aspect of this ad network is that publishers can choose from its range of multiple ad formats: Popunder, Social Bar (total blast!), In-Page Push, Native, Banners, VAST (Pre-Roll Video).

  • Models: CPC, CPM, CPI, CPA, CPL
  • Minimum traffic: None

5. SmartyAds

SmartyAds

SmartyAds SSP is a media-selling network created for publishers who seek intelligent revenue optimization.

 

Their cross-environment header-bidding wrappers(desktop, mobile, or in-app) and high-volume private marketplace deals intensify competition for inventory and help grow publishers’ yield.

 

They serve over 2 billion daily impressions driving the highest eCPMs, CTRs, and fill rates across all geographies which climb up to 100%.

 

SmartyAds also offers a range of desktop and mobile ad formats viz. rewarded videos, interstitials, native ads, and banners.

 

Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs.

 

Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targeted personalized advertising with ease.

  • Model: CPM
  • Minimum traffic: None

6. TrafficForce

trafficforce ad network

TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.

 

Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow the header bidding or open RTB technologyto deal with traffic.

 

The network supports ad formats like display banners, pop-under, IM floater, and in-stream video ads for publishers to leverage. 

  • Model: CPM
  • Minimum traffic: None

7. PropellerAds

propellerads review

PropellerAds supports banner ads in all standard sizes, such as 728×90, 300×250, 160×600, and 120×600, apart from on-click and in-banner video ad formats. Therefore, if the ads are positioned strategically, publishers can expect CPMs as much as $1-2 for US and UK inventory.

 

They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, thereby ensuring high ad quality. Moreover, publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.

 

  • Model: CPM, CPC, CPA
  • Minimum traffic: None

8. Media.net

Media.Net ad network

Media.net serves ads from Yahoo! Bing contextual ad network, which comprises a large pool of national and local advertisers. This ensures a 100% fill rate across all verticals and ad formats. Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, and CNN.

 

The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, Media.net supports display units desktop interstitial, in-content native, contextual ads, and mobile docked ads.

  • Model: CPM, CPC, CPA
  • Minimum traffic: None

9. Infolinks

infolinks review: pros and cons

Banner ads, although popular, are associated with a major problem, i.e. banner blindness, where users (consciously or subconsciously) ignore the ads because they are viewed as an intrusion.

 

Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smart interstitial ads).

 

The availability of such solutions leads to better SEO, less intrusion for users, increased relevance, and better space utilization. Infolinks generates high monthly revenue for over 350,000 publishers. They are known to work with the biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.

 

The platform is simple enough to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitors requirements.

  • Model: CPM, CPC, CPA, CPV, CPI, Auction
  • Minimum traffic: None

10. RevenueHits

revenuehits review

RevenueHits uses contextual and geo-targeted ad serving technology, which makes it a favorable choice in the times of GDPR. The ad network allows publishers to monetize websites, mobile sites, add-ons, widgets, toolbar, and more.

 

It promises a 100% fill rate across all geographic regions. Other than display ads, the ad network lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.

 

  • Model: CPM, CPC, CPA, CPV, Auction
  • Minimum traffic: None

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